{"id":95,"date":"2007-07-07T15:20:16","date_gmt":"2007-07-07T20:20:16","guid":{"rendered":"http:\/\/www.yveswilliams.com\/blogue\/2007\/07\/07\/sans-commentaire\/"},"modified":"2007-07-07T15:20:16","modified_gmt":"2007-07-07T20:20:16","slug":"sans-commentaire","status":"publish","type":"post","link":"https:\/\/www.yveswilliams.com\/blogue\/2007\/07\/07\/sans-commentaire\/","title":{"rendered":"Sans commentaire!"},"content":{"rendered":"<p>Citation de <strong>Patrick Le Lay<\/strong>, PDG de TF1,<br \/>\nin <em>Les Dirigeants face au changement<\/em> (Editions du Huiti\u00e8me jour, 2004).<\/p>\n<blockquote><p>Soyons r\u00e9alistes : \u00e0 la base, le m\u00e9tier de TF1, c\u2019est d\u2019aider Coca-Cola, par exemple, \u00e0 vendre son produit [&#8230;]. Pour qu\u2019un message publicitaire soit per\u00e7u, il faut que le cerveau du t\u00e9l\u00e9spectateur soit disponible. Nos \u00e9missions ont pour vocation de le rendre disponible : c\u2019est-\u00e0-dire de le divertir, de le d\u00e9tendre pour le pr\u00e9parer entre deux messages. Rien n\u2019est plus difficile que d\u2019obtenir cette disponibilit\u00e9. Il faut chercher en permanence les programmes qui marchent, suivre les modes, surfer sur les tendances. \u00bb<\/p><\/blockquote>\n<p>Lu sur : <a href=\"http:\/\/www.lactualite.com\/article.jsp?content=20070704_104100_5488\">Jean-Francois Lis\u00e9e, Pour une r\u00e9volte des t\u00e9l\u00e9spectateurs, L&#8217;actualit\u00e9, ao\u00fbt 2007<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Citation de Patrick Le Lay, PDG de TF1, in Les Dirigeants face au changement (Editions du Huiti\u00e8me jour, 2004). Soyons r\u00e9alistes : \u00e0 la base, le m\u00e9tier de TF1, c\u2019est d\u2019aider Coca-Cola, par exemple, \u00e0 vendre son produit [&#8230;]. Pour qu\u2019un message publicitaire soit per\u00e7u, il faut que le cerveau du t\u00e9l\u00e9spectateur soit disponible. Nos [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[],"class_list":["post-95","post","type-post","status-publish","format-standard","hentry","category-media"],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/www.yveswilliams.com\/blogue\/wp-json\/wp\/v2\/posts\/95","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.yveswilliams.com\/blogue\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.yveswilliams.com\/blogue\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.yveswilliams.com\/blogue\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.yveswilliams.com\/blogue\/wp-json\/wp\/v2\/comments?post=95"}],"version-history":[{"count":0,"href":"https:\/\/www.yveswilliams.com\/blogue\/wp-json\/wp\/v2\/posts\/95\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.yveswilliams.com\/blogue\/wp-json\/wp\/v2\/media?parent=95"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.yveswilliams.com\/blogue\/wp-json\/wp\/v2\/categories?post=95"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.yveswilliams.com\/blogue\/wp-json\/wp\/v2\/tags?post=95"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}