{"id":513,"date":"2010-09-29T10:30:56","date_gmt":"2010-09-29T15:30:56","guid":{"rendered":"http:\/\/www.yveswilliams.com\/blogue\/?p=513"},"modified":"2010-09-29T10:30:56","modified_gmt":"2010-09-29T15:30:56","slug":"ne-cedez-pas-le-controle-de-la-relation-client","status":"publish","type":"post","link":"https:\/\/www.yveswilliams.com\/blogue\/2010\/09\/29\/ne-cedez-pas-le-controle-de-la-relation-client\/","title":{"rendered":"Ne c\u00e9dez pas le contr\u00f4le de la relation client"},"content":{"rendered":"

Un discours qui semble \u00eatre pass\u00e9 sous les radars de plusieurs analystes. \u00c0 moins, que j’aie manqu\u00e9 les r\u00e9actions, ce qui n\u2019est pas exclu.<\/p>\n

Todd Larsen, le nouveau pr\u00e9sident de Dow Jones (propri\u00e9taire du Wall Street Journal) a lanc\u00e9 cette invitation \u00e0 d\u2019autres dirigeants de journaux: <\/p>\n

“Don’t concede control of the customer — just don’t do it,” said Todd Larsen, president of Dow Jones & Co. which publishes The Wall Street Journal.<\/p>\n

“If we start allowing third party companies to own those relationships and fragment the way we talk to our customers we believe that is a very hard model,” Larsen told the Executive Club of Chicago.<\/p>\n

“It’s hard to regain the relationship with the customer once you’ve ceded it.” (source: Newspaper publishers want control over iPad subscriptions<\/a>)<\/p><\/blockquote>\n

———————-<\/p>\n

Le combat, s\u2019il a lieu, s\u2019av\u00e9rera fondamental, et pour l\u2019instauration d\u2019un mod\u00e8le d\u2019affaires num\u00e9rique rentable, et pour l\u2019avenir du r\u00f4le que joueront les d\u00e9veloppeurs de \u00ab quincaillerie \u00bb aupr\u00e8s des d\u00e9veloppeurs de contenu.<\/p>\n

Ce qui est mis \u00e0 mal dans le mod\u00e8le d\u2019affaire des jounaux (et des m\u00e9dias traditionnels en g\u00e9n\u00e9ral), c\u2019est le r\u00f4le pr\u00e9pond\u00e9rant qu\u2019il occupait pour rejoindre de vastes auditoires. La commercialisation de leur \u00ab relation-client \u00bb \u00e9tait au c\u0153ur de leur strat\u00e9gie d\u2019affaires. Plus m\u00eame que ne l\u2019\u00e9tait la valorisation de l\u2019information.<\/p>\n

Les nouvelles tablettes repr\u00e9sentent pour les m\u00e9dias d\u2019information des supports nettement plus confortables que le web; sans doute plus pr\u00e8s du support papier qu\u2019il contr\u00f4le bien.<\/p>\n

Mais l\u2019exclusivit\u00e9 de la relation-client est menac\u00e9e par un tiers. <\/p>\n

Il sera int\u00e9ressant de suivre cette lutte qui sera d\u00e9terminante.<\/p>\n","protected":false},"excerpt":{"rendered":"

Un discours qui semble \u00eatre pass\u00e9 sous les radars de plusieurs analystes. \u00c0 moins, que j’aie manqu\u00e9 les r\u00e9actions, ce qui n\u2019est pas exclu. Todd Larsen, le nouveau pr\u00e9sident de Dow Jones (propri\u00e9taire du Wall Street Journal) a lanc\u00e9 cette invitation \u00e0 d\u2019autres dirigeants de journaux: “Don’t concede control of the customer — just don’t […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19,18,17,3],"tags":[],"class_list":["post-513","post","type-post","status-publish","format-standard","hentry","category-actualites","category-media","category-reseaux-sociaux","category-web-20"],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/www.yveswilliams.com\/blogue\/wp-json\/wp\/v2\/posts\/513","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.yveswilliams.com\/blogue\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.yveswilliams.com\/blogue\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.yveswilliams.com\/blogue\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.yveswilliams.com\/blogue\/wp-json\/wp\/v2\/comments?post=513"}],"version-history":[{"count":7,"href":"https:\/\/www.yveswilliams.com\/blogue\/wp-json\/wp\/v2\/posts\/513\/revisions"}],"predecessor-version":[{"id":520,"href":"https:\/\/www.yveswilliams.com\/blogue\/wp-json\/wp\/v2\/posts\/513\/revisions\/520"}],"wp:attachment":[{"href":"https:\/\/www.yveswilliams.com\/blogue\/wp-json\/wp\/v2\/media?parent=513"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.yveswilliams.com\/blogue\/wp-json\/wp\/v2\/categories?post=513"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.yveswilliams.com\/blogue\/wp-json\/wp\/v2\/tags?post=513"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}