{"id":163,"date":"2008-08-26T23:38:41","date_gmt":"2008-08-27T04:38:41","guid":{"rendered":"http:\/\/www.yveswilliams.com\/blogue\/?p=163"},"modified":"2008-08-26T23:38:41","modified_gmt":"2008-08-27T04:38:41","slug":"lavenir-publicitaire-des-reseaux-sociaux","status":"publish","type":"post","link":"https:\/\/www.yveswilliams.com\/blogue\/2008\/08\/26\/lavenir-publicitaire-des-reseaux-sociaux\/","title":{"rendered":"L&#8217;avenir publicitaire des r\u00e9seaux sociaux"},"content":{"rendered":"<p>Voil\u00e0 quelques semaines, eMarketer publiait une \u00e9tude int\u00e9ressante sur l&#8217;\u00e9volution et les tendances des r\u00e9seaux sociaux : <a href=\"http:\/\/www.emarketer.com\/Report.aspx?code=emarketer_2000516\">B2B <strong>Marketing on Social Networks: Engaging the Business Audience<\/strong><\/a>.<\/p>\n<p>C&#8217;est un secret de polichinelle que les r\u00e9seaux sociaux ont la faveur des d\u00e9cideurs. Les analystes d&#8217;eMarketer estime que les d\u00e9penses publicitaires consacr\u00e9es aux r\u00e9seaux sociaux devraient \u00eatre 5 fois plus imposant en 2012. Ce qui ne devrait pas d\u00e9plaire certaines personnes que je connais.<\/p>\n<p>Plus int\u00e9ressant encore, la part des d\u00e9penses publicitaires qui repr\u00e9sente 2,8% de l&#8217;ensemble des d\u00e9penses publicitaires en B2B en 2008, devrait croitre \u00e0 8% en 2012. <\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.yveswilliams.com\/blogue\/img\/mark\/Social_Netw_advertising_emarketer.gif\" alt=\"B2B Ad Spending on Social Network Sites \" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Voil\u00e0 quelques semaines, eMarketer publiait une \u00e9tude int\u00e9ressante sur l&#8217;\u00e9volution et les tendances des r\u00e9seaux sociaux : B2B Marketing on Social Networks: Engaging the Business Audience. C&#8217;est un secret de polichinelle que les r\u00e9seaux sociaux ont la faveur des d\u00e9cideurs. Les analystes d&#8217;eMarketer estime que les d\u00e9penses publicitaires consacr\u00e9es aux r\u00e9seaux sociaux devraient \u00eatre 5 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,14,3],"tags":[],"class_list":["post-163","post","type-post","status-publish","format-standard","hentry","category-reseaux-sociaux","category-us","category-web-20"],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/www.yveswilliams.com\/blogue\/wp-json\/wp\/v2\/posts\/163","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.yveswilliams.com\/blogue\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.yveswilliams.com\/blogue\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.yveswilliams.com\/blogue\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.yveswilliams.com\/blogue\/wp-json\/wp\/v2\/comments?post=163"}],"version-history":[{"count":0,"href":"https:\/\/www.yveswilliams.com\/blogue\/wp-json\/wp\/v2\/posts\/163\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.yveswilliams.com\/blogue\/wp-json\/wp\/v2\/media?parent=163"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.yveswilliams.com\/blogue\/wp-json\/wp\/v2\/categories?post=163"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.yveswilliams.com\/blogue\/wp-json\/wp\/v2\/tags?post=163"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}